You see it every year – a “hot” new color begins appearing on phone cases, walls, ceilings, furnishings and accessories. Soon, virtually everyone who’s doing any kind of renovation or design work is incorporating that color into their project. Have you ever wondered how home color trends happen?
“Our team of global color experts assess societal and cultural influences from around the world to forecast what colors will be popular in home decor, consumer goods, automotive and even on airplanes for the upcoming year,” says Dee Schlotter, senior color marketing manager for PPG in North America. “We also look at what major retailers are doing in home dÃ©cor, and what’s happening in society, and people’s state of emotion because of these events. All this information helps us predict what colors will resonate with people in the coming year.”