2018 Pantone Color of the Year – ‘Black’ to Basics
Posted on March 7, 2018
Whether you’ve been a loyalist to the same shade of green for the last decade or if you’re an evolving follower of trends whose color choices have shifted over the years, the trending color of 2018 is sure to surprise and intrigue you. Indeed, black is back. But how was this classic shade named the trending color of the year? While many assume the choice is random, trending colors are based on many influencers, but where do they really begin? Trending colors arise from consumer preferences, which are formed by societal influences, such as politics, economics, lifestyle and overall sentiment. We as a society hold the power of prompting new color trends based on our ever-changing attitudes, ideas and actions.