Embracing the Smart Custom Home
According to a recent report by The Harris Poll®, over three-quarters of Americans (78 percent) expect newly built homes to include smart home technology within the next five years – and 60 percent believe household devices that can connect to the Internet are good for homeowners, in part because they can save money, keep their family safe and protect their property from theft and vandalism.
Per the poll, the most popular devices currently owned are wireless speaker systems (17 percent) and smart/wireless home security and monitoring systems (9 percent).
For future purchases, Americans would consider the following devices, pending certain “tipping points” like price and potential “bugs in the technology”:
• Smart Thermostats (40 percent)
• Smart Lighting (37 percent)
• Wireless Speaker Systems (35 percent)
• Smart/Wireless Home Security and Monitoring Systems (35 percent)
Interestingly, many Americans have difficulty reconciling the umbrella term “smart home technology” with specific “smart” products, according to the poll. In fact, just 7 percent of Americans say they’ve adopted “smart home technology,” but nearly five times as many (34 percent) say they have at least one smart product in their home, suggesting a disconnect among retailers and consumers.
Still, over half of Americans (51 percent) say smart home technology will improve their quality of life within the next five years, and 43 percent say it will have a big impact on how they manage their home within the next five years.
Source: The Harris Poll®