What is the secret ingredient for a best-selling project?

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The secret ingredient for a best-selling project in a listless market is to add a little, and sometimes a lot, of something extra and unexpected.

We’ve always heard the expression, location, location, location but it takes more than a good location, a good price, and a good product to create a best-selling community these days. At a time when buyers are constantly being told that buying a new house is a bad idea, the process of getting a project to sell well requires incorporating something extra, the 13th donut in a baker’s dozen, the second strawberry topping a slice of cheesecake, something that makes a buyer feel exclusive, privileged, happy, brilliant.

There is a lesson to be learned from some of the best-selling communities around. Success – for all of them – has come from delivering more than the ordinary and standard, whether it’s lower utility bills or even a bowling alley!

Take a look at these successful projects:


Credit: Robert Benson

Aerie Lofts

Three-story homes with the look of urban high-rise lofts sell in the suburbs.

View a slideshow and read more about this project

Credit: Courtesy Meritage Group

Green in the Desert

Phoenix buyers snap up houses with tiny utility bills, thanks to high-tech solar.

View a slideshow and read more about this project.

Credit: Frank Ooms, Frank Ooms Studios

Inspiring Spire

A Denver high-rise proves it is the right project even at the wrong time.

View a slideshow and read more about this project.

Credit: Courtesy of Belgravia Group

Right Product, Right Price

A Chicago condo project became a perfect seller with one change—a smaller price tag.

View a slideshow and read more about this project.

Source: Builder Online

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